Your Online Dating Profile is an e-Commerce Storefront: Know How to Market Yourself

About a third of Loveawake’s customers are first-time online daters.  And even though our members graduated from the world’s top universities and work at prestigious companies, they could still use some help marketing themselves.  For the business-minded set, here are objective methods to optimize your dating profile like you would optimize an e-commerce site.

Two Magic Words of e-Commerce

As any e-commerce operator will tell you, two metrics drive performance:
  • Traffic: getting someone to look at the product
  • Conversion: getting someone to buy the product

Notice the emphasis on photos and short text

In online dating, traffic is measured by the number of times your profile is viewed and conversion is measured by the number of messages you receive.  Time to optimize for both!
Optimizing Your Personal Storefront
To optimize your profile, try the following:
  • Consumers love looking at photos much more than reading text.  Pinterest, Fab.com, and Etsy are just some examples of optimized storefronts that embrace the power of high quality photography.  If you don’t have good photographs, go out to a park with your friend an iPhone.  Having an online dating profile with bad photos will practically guarantee disappointment.
  • The long-form, formal writing style you were taught in high school tends to turn off visitors. Instead, keep your copy light and simple:
    1. Paragraphs should be 3 sentences or less
    2. Bulleted lists of three items also work well
    3. Avoid esoteric language
Here are some other e-commerce lessons that will apply to your messages:
  • Notice how banner ads often have a “Click here” or “Apply now for a 30 day trial”?  That’s known as a Call to Action.  This makes it very clear to the user what the advertiser wants them to do.  You should end your messages with Calls to Action, which are often in the form of a question: “I’ve also gone sailing around Manhattan. Which bridge did you like the most?” or for a later message “How about we grab a cup of coffee on Tuesday evening?”  Now you’ve created a very clear and simple way for the other person to respond.
  • How many times will LinkedIn remind you of an Invitation to Connect?  How many times will Citibank show you their offer to transfer your balance?  Non-creepy follow-ups work.  If you didn’t get a response to a message, follow up in a week (but no more than once!).
The easiest and quickestway to meet people for a chatting is to sign up for a dating site like Loveawake. A site dedicated to helping people find love:

Italian Chatroulette https://www.loveawake.com/free-online-dating/Italy-dating-service.html?page=62

Stay Realistic

The average e-commerce site has conversion rates around 5%.  Your optimized online dating storefront should fare much better.  However, remember that it takes chemistry from both sides—so you can’t expect every outreach to go well.  If the response rate to your initiated messages seems really low, perhaps have a candid friend or a Sparkology Concierge look at your profile.  Perhaps re-evaluate who you are reaching out to or how you are doing it.  I’ll be further covering this aspect of online dating in my next post, “Approaching Online Dating like Applying to College”.

Комментарии

Отправить комментарий